As the Golden State Warriors advance in the Western Conference Semifinals, local businesses in San Francisco's Mission Bay neighborhood are hoping for a much-needed boost in sales after a difficult year during the pandemic. Restaurants and hotels in the area are expecting more customers and increased activity thanks to the basketball games and tourism they bring in. City leaders also noted the advantages of the semifinals starting in San Francisco, with fans of both teams coming to the city and spiking hotel occupancy. The postseason run also gives the city nationwide visibility as a travel destination. While businesses are grateful for the boost, they also recognize the need to plan ahead for when the games eventually stop. Some, like Mission Bay Wine & Cheese, have been creating events outside of the Warriors foot traffic to draw their own traffic. Nonetheless, this playoff run could be critical in helping small businesses recover from the impact of the pandemic.