The Central Consumer Protection Authority (CCPA) has issued a notice to Amazon for the sale of sweets under the name 'Shri Ram Mandir Ayodhya Prasad' on their platform. This action was initiated based on a complaint by the Confederation of All India Traders (CAIT), alleging deceptive trade practices by Amazon. Upon investigation, it was found that four products claiming to be prasad from the Ayodhya Ram Mandir were being sold on the platform.

Selling food products online that make false representations misleads consumers regarding the genuine characteristics of the product. The CCPA has sought a response from Amazon within seven days, and failure to respond may result in necessary action being taken against the e-commerce giant.

Amazon has responded, stating that they have received communication from the CCPA regarding misleading product claims and are investigating the matter. They have also taken appropriate action against the listings as per their policies.

This is not the first time Amazon has faced trouble with authorities over the sale of products on their platform. In 2017, action was taken against the company for selling doormats and footwear in the colors of the Indian flag on their Canadian and US portals.

The allegations against Amazon highlight the need for stronger regulation and oversight of e-commerce platforms to protect consumer rights.