Los Angeles Lakers superstar LeBron James is on track to earn almost $14 million through Instagram posts in 2023, more than double the earning of the next athlete on the list. A study by Betting.com shows that James reportedly earns $380,501 per post, a sum greater than what he is paid per game in the 2022-23 NBA season. The study also showed that the athletes with the highest earning power on Instagram are all current and former NBA players. James' earning from Instagram will likely decrease with every game he plays in the playoffs, but this is still a huge figure for posting on social media. It is clear that James' offseason activities have proved immensely profitable, as he also turned down a $15 million extension from McDonald's in order to grow his stake in Blaze Pizzas, a decision now resulting in earnings of $35-40 million.