Philadelphia, Pennsylvania is abuzz as the long-awaited conference championship game between the San Francisco 49ers and the Philadelphia Eagles takes center stage. As they enter Lincoln Financial Field this afternoon, the 49ers bring with them an unwavering defiance and a raucous spirit, intensified by their now-viral “Boombox” entrance blaring “Won’t Step On Me” by YoungBoy Never Broke Again.

The contagious energy has reached Eagle and 49ers fans alike, who over at Reading Terminal Market were seen stocking up to show their support on game day. With superstitions and expectations playing an equally important role in today’s match, local sporting psychology consultant Jen Croneberger says it’s important to remember there are some things fans cannot control.

"As a fan, I have no control. I'm not on the field, I'm not running the ball, I'm not running defense. So, all I can control are those little things, and so we tend to find things that we feel like we can control to be a part of the game," said Croneberger.

The 49ers will need to bring that same spirit and determination into the field today if they are to keep alive their dreams of making it to the Super Bowl. The Philadelphia Eagles are ready and waiting to put an end to their run and reign supreme as conference champions. Whatever the outcome, it will be an unforgettable game.