BT Group PLC is preparing for the arrival of new CEO Allison Kirkby, who will take over from Philip Jansen. Some investors and analysts are hopeful that her appointment will bring about a fresh start and address various challenges that BT is currently facing, including the pensions deficit, ongoing fiber broadband rollout, struggles in the business-focused unit, and competition from alternative networks. However, Deutsche Bank believes that it will be "business as usual" under Kirkby's leadership, as she is already familiar with the issues facing BT due to her prior board tenure and experience in the sector.

Although the third-quarter results release on 1 February will coincide with Kirkby's first day, no conference call or detailed strategy discussions are expected until the full-year results in May. Jansen's time as CEO saw positive changes, including the push for full fiber, cost-cutting measures, and defending against alternative networks. Kirkby is expected to continue on the same path and address relations with unions, government, regulators, and customers.

Despite ongoing challenges and uncertainties, BT remains a target for alternative networks. Deutsche Bank maintains a 'hold' rating on the company's shares. It will be interesting to see how Kirkby navigates these challenges in her new role as CEO.