As one of the most popular spectacle sports event of the year, the Super Bowl has become a cornerstone event for large corporate advertisers hoping to reach huge audiences through a 30- second commercial spot. In 2023, these companies are paying an average of seven million U.S. dollars to air a commercial during the Super Bowl LVII broadcast. This year's Super Bowl ads have become particularly popular with viewers, as 79 percent of them see the commercials as entertainment, and 71 percent said they enjoy watching them. Companies are using this event as a means to raise brand awareness, and with this comes a hefty price tag.

Over the last few weeks, consumers have been abuzz with speculation about the innovative ways which big corporations will be advertising their products, and today is the big reveal. This morning, we welcomed Mr. and Mrs. Wuf to the WRAL Sports Fan show. While we were unable to get any information on the content