Netflix has secured an exclusive deal with World Wrestling Entertainment (WWE) to bring their flagship show, Raw, and other live shows and events to its subscribers. The partnership, valued at more than $5 billion, will begin in January 2025 and will make Netflix the exclusive home for WWE content in the US, Canada, the UK, and Latin America. This deal marks Netflix's latest move into live events, following the success of its first-ever live sporting event, The Netflix Cup, held in late 2023. The streaming service is joining other platforms in including live sports programming, with services such as Max, Prime Video, and Paramount Plus offering access to live football, basketball, soccer, and international sporting events. It is unclear whether Netflix plans to raise its prices or make WWE content available only on certain subscriptions. However, this deal signals Netflix's continued expansion into the live sports category and aims to provide its subscribers with a wider range of programming options.