Speculation about Tucker Carlson’s potential run in 2024 continues to swirl after his unceremonious departure from Fox News, where he had the highest-rated show on the network and earned upwards of $20 million per year. Political analysts suggest his deep ideological commitments, populist views, and far-right values make Carlson the embodiment of the Republican Party in 2023. "Maybe-Trumpers", who are looking for a conservative candidate with conviction, may likely support Carlson over Trump, as he has an independent streak but still resonates with core conservative values. Carlson also has credibility that even Trump may lack, as he has been pushing his far-right angles at Fox for 14 years. However, with Carlson’s controversial statements and some extreme views, achieving a successful presidential bid may be difficult. Carlson’s return to social media on Twitter, after his ouster from Fox, also provides a platform for him to launch a new version of his television show and to connect with his base. Whether or not Carlson will run is still up for debate, but one thing is certain: the potential for a Carlson presidency cannot be dismissed.