As the quest for natural remedies increases due to the current COVID-19 pandemic, the global herbal medicine market is projected to grow at a CAGR of 11.16% from 2022 to 2030 with Europe being the highest market share. The herbal medicine market in Europe was valued at USD 151.91 billion in 2021 is expected to reach USD 347.50 billion by 2030, according to market research by Contrive Datum Insights Pvt Ltd.

The herbal medicine industry is booming with traditional Ayurveda and Chinese medicine ingredients, with companies like Kunnath Pharmaceuticals and Lotus introducing new brands to help with health and skin. The Indian company Kunnath Pharmaceuticals and their launch of antiviral immunity booster capsules across India have set their sights to achieve sales of USD 266 million in the next three years. Meanwhile, Lotus, a leading beauty company in