Users of the social media platform X are complaining about an influx of ads promoting questionable cryptocurrency and AI "undressing" apps. This surge in low-quality ads is believed to be a direct result of an exodus of large advertisers from the platform, following controversies involving X owner Elon Musk. Users have expressed concern about the risk of losing their money and have even begun adding community notes to warn others about the suspect promotions.
In addition to the cryptocurrency ads, users have reported an increase in ads for "undressing" apps, which use artificial intelligence to generate fake naked images of real people. These ads violate X's terms of service, which prohibit the promotion of adult sexual content. Social-media analysis firm Graphika has warned that these tools could be used for purposes such as sextortion and targeted harassment campaigns.
The appearance of these dubious ads on X is not uncommon on social media platforms. Similar incidents have occurred on platforms like Meta in the past. However, experts believe that X's reliance on smaller, less reputable ad buyers, following the departure of major advertisers, has contributed to the worsening quality of paid posts on the platform. X has not yet responded to requests for comment on this matter.