The Holyoke Mall is making waves this spring with the addition of “Garage,” a Canadian-based retailer providing inclusive fashion for young women. Securely located on the lower level in Central Court, near the popular Round 1 Bowling, the 3,891 square foot space is set to open in the spring.
Garage is introducing new styles to the Pioneer Valley, all the way from causal denim to higher-end streetwear. Their mission is to empower young women to be confident, authentic, and unapologetic in their own style, as well as create a more inclusive world through fashion. Customers will find a variety of seasonless apparel, including knit tops, dresses, outerwear, swim, and intimates.
Managers have stated that the store will be open seven days a week: Monday through Thursday from 10 a.m. to 8 p.m., Friday through Saturday from 10 a.m. to 9 p.m. and on Sunday from 11 a.m. to 6 p.m.
Holyoke Mall officials expressed excitement about the impact of this new retailer on western Massachusetts. Ruth-Ann Hastings, a spokesperson for the Mall, commented, "We're very excited about it. We continue to grow our tenant mix and we're very excited to welcome Garage as the newest addition. I think anybody that loves fashion and gets inspiration online and from fashion influencers will be visiting Garage as well."
Instagram and TikTok trendsetters are no doubt excited to see the likes of Garage come to their home town, staying up-to-date with all of the newest fashions. With its mission of inclusivity and modern trends, the Garage store is set to make a statement about fashionable trends at the Holyoke Mall.