Snapchat has announced new tools and features for users and creators at its 2023 Partner Summit. The social media app is rolling out generative AI on its My AI chat assistant to personalize its avatars and allow users to engage with it visually. It will let all users use My AI, and also add generative AI Lenses that adapt based on user inputs. Meanwhile, Snapchat is offering more monetization opportunities for creators with over 50,000 followers or 25 million monthly views by doubling down on revenue sharing. Snapchat+ paid plan, launched last June, now has three million subscribers. The plan offers subscription perks like customizable chat wallpapers and notifications, custom sounds, and gifting options. The app has earned $80 million from in-app purchases so far. The subscription program also includes a new offering that lets creators generate revenue payouts from ads in their stories. The move to expand Snapchat to new features comes as tech companies vie for the attention and engagement of users.