The 2024 Mazda CX-90 and the 2024 Kia Sorento are both midsize 3-row SUVs, but they approach the market with different strategies. The Mazda CX-90 offers luxury and a driver-centric experience, while the Kia Sorento focuses on providing value and practicality.

The Mazda CX-90 stands out with its upscale appearance, featuring a bold front end and a refined interior. Its cabin is adorned with high-quality materials, and higher trims offer luxurious options like Nappa leather upholstery and heated and ventilated seats. In terms of performance, the CX-90 impresses with its smooth and responsive powertrain, delivering a delightful driving experience. The Mazda's pricing, starting at $39,595 and going up to $59,950, puts it in competition not only with mainstream rivals like the Kia Sorento, but also with luxury vehicles like the Acura MDX, Lexus TX, and Genesis GV80.

On the other hand, the Kia Sorento offers a lower starting price and a strong list of standard features. It provides a comfortable ride and relaxed highway manners, along with a range of active driver aids. While it may not match the luxury and performance of the Mazda CX-90, the Sorento provides practicality and value for those on a tighter budget.

In the end, the choice between the Mazda CX-90 and the Kia Sorento comes down to personal priorities. If you value luxury, performance, and a driver-centric experience, the CX-90 is the clear winner. On the other hand, if you prioritize value and practicality, the Kia Sorento offers an attractive package at a more affordable price point.